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October 14, 2007

I wish Dwain and I could do more research about you-yes, you, the people who log onto this site and read Insight magazine. If would be great if we could wheel up to your house, knock on your front door, and visit with you-look through your closets, and see what kind of clothes you like to wear; look through your CD and DVD collections to see what you're listening to and watching; look in your fridge and see what you eat and drink; and then sit down and talk with you about what your life is really like-your family, your school, your church.

This is the kind of research MTV does; I was just reading about it at Just like Dwain and I want to do for Insight, MTV execs want to get “a closer connection to the audience.” This kind of research is called an ethnography study. Todd Cunningham, senior vice president of strategy and planning for MTV explains, “We go out and rifle through their closets . . . We go through their music collections . . . . We shut the door in their bedrooms and talk to them about issues that they feel are really important to them.” After the visit they hand the teen a check, then go back to the office and edit the video they shot while visiting the teen to show MTV execs.

Since Insight doesn't have the bucks to fly all over the US and Canada to do this kind of research, what are you willing to tell us about yourselves? Relying on your responses here on our Web site is the best we can do right now. Would you be willing to answer any or all of these questions?

What's your fav brand of clothes? What kind of music do you listen to? What kind of movies/TV shows do you watch? What's your fav fast-food restaurant? What do you like the most/dislike the most about school? How do you stay in touch with your friends? What takes up the most time in your day? What do you typically spend money on? What do you like/dislike about your church? How well do you get along with your parents? What kinds of topics would like to see handled on this site or in Insight?

Any answers you're willing to provide will go along way to help us put out more of what you want and need. Thanks for giving us “a piece of your mind.”


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